People from across the country have taken notice of the amazing turn around he has done at Mt. Pleasant PreK-12 School in Mt. Pleasant, Tennessee. Ryan Jackson is beginning his 3rd year at Mt. Pleasant School in Maury County, and the culture shift that he has instigated is nothing short of amazing. We wanted a deeper probe of what he was doing, so his methods could be replicated.
In 2016, when Ryan Jackson first came to Mt. Pleasant School, it had a negative stigma attached to it.
We have learned, as educators, that if you don’t tell your own story, someone else will tell it for you.
Jackson sees the social media posts as sort of a mini-commercial for his school. The community now sees them as a positive influence and thinks, “Wow, things really are changing [at Mt. Pleasant].”
The rebranding, done primarily via social media, has also led to grants/partnerships from the community. Jackson attributes the Theater Renovation Grant for $67,000 that they got from Lowe’s to social media branding. These organizations vet the recipients of their grants, and when they google Mt. Pleasant High School, they start to see everything that they’ve done.
Jackson admits that grants have assisted in the cultural turn-around by being financial affirmations. “Organizations see their money going to a school as investment which they believe they will see a return on. Those grants help to foster a shift from momentum to inertia. And now we are a school that cannot be stopped.”
Working with educators, we know there are a few who are resistant to change. When asking Jackson how he dealt with those who did not buy into his vision, he stated, “In any organization, there is always going to be the ‘toxic 2%.’ Annually, you’ve got to get rid of the toxic 2% because if you don’t, it can be like cancer and it will spread. Teachers/staff must grow or go. You will have that core group of people who will buy into your vision immediately.”
Ryan describes himself as a strength-finder leader.
Changing the school culture has not just changed the school, but it has transformed the community.
Jackson continues, “We understood that fundamentally and made sure the city had something they were proud to hang their hat on in terms of their schools. Once we gave them a taste that this could turn out to be something incredible, we saw parental involvement go up. We started to see the community come out for football games and other events. Every 30 days we are showcasing something new and different such as the ‘Tiny House’ project we are working on or a mid-town barbeque festival with the community. Now we have the cooperation with the city government to raise $155,000 to build a Splash Pad for the community. It’s a multitude of things such as building an authentic partnership with city government and its schools so we can do things together that will improve the quality of life. It’s showcasing the programs in such a way that you can get parents and business owners excited about their local schools.”
Not only that, when you create a high-profile buzz with the rest of the country looking at you, it becomes infectious.
When Ryan Jackson was asked what advice he would give to struggling administrators, he said, “First and foremost, be a leader, not a figurehead. You have to be present. People want to see their shepherd – ten toes down leadership. You are in the halls, in the classrooms. You’re engaging the students with fist-bumps, high-fives, ‘how you doing?’ You need to have mini conversations with kids and identify their passions. Get to know your staff on a personal level. For far too long leadership programs have emphasized that being a good manager is where you draw a firm line. I think things have just changed. [As administrators], we have to be smart, we have to be savvy and we have to be professional, but most importantly, we have to be present.”
With all that being said, part of partaking in a cultural shift is to change things. Jackson declares, “Sometimes, you’ve got to disrupt the norm. Be comfortable in being a stimulus for change. Great leaders are comfortable with dissent. You have got to understand that not everybody is going to see things as they should right away. But it is our job as a leader to influence them. Leadership is the art of influencing and you cannot influence people from behind a computer screen. If you are sending emails that are fear-based, that may last for a little bit, but everything is built on relationships. You have to establish those kinds of ground level relationships first.”
Jackson concludes, “It is your job as an administrator to become your biggest evangelist. Share your story. Highlight your success. Don’t be afraid to share some of your struggles or setbacks, because we are all human and fallible. We are looking to learn from our networks. So, you share within your networks- ideas, struggles and celebrations- in an effort to get better together.”
His biggest piece of advice is to “get out of the office, get in the hallways, in the classrooms, in the community. Be present at games and events. Get to know your students on a first name basis. Kids get excited when they know you know who they are and what they are passionate about. That stuff is life-changing; it’s psychological solutions. You can’t put a dollar amount on that.” No school in Tennessee has changed its culture more than ‘The Mount’. This school culture is an example of a strategy that other schools and districts can duplicate.